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Can you add one? The Merchant of Venice, by William Shakespeare. The Bard's guide to economics. It's all here: Diversification, risk, the perils of leverage, the dangers of an ambiguous contract, and proof that, no matter what happens, in the end the lawyers seem to win. Oh yes, and "all that glisters sic is not gold.
Everything you need to know about marketing, vanity, advisers, and crowd psychology in one children's story. Short, sweet, and oh-so-true-to-life.
The Gentle Grafter by O. Essential reading on swindling. Hilarious collection of short stories about two con-artists hustling their way across turn of the century America.
The Art of War, by Sunzi. Gordon Gekko's favorite business book. Strategic insights that have survived years. If you know neither the enemy nor yourself, you will succumb in every battle.
So am I. So were some of my colleagues at McKinsey, for that matter. Today I Read More. As much as possible, the course will be forum based and address many of the issues that are regularly encountered management roles. The course involves a combination of theory, case studies, written assignments, readings and group discussion. There will be supporting PowerPoint, podcasts and videos presentations. This course introduces students to basic concepts, analyses and activities that comprise marketing management including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix.
Students analyze cases dealing with marketing success and failure to acquire the fundamentals of marketing management. Students will identify the major management challenges to building and using information systems.
Practical cases are used to help students examine, analyze and compare different systems to serve the information needs of organizations and to support the decision-making processes. Students will understand that technology has broader components such as people and processes that when not managed well negatively impact business performance.
Ethics in business is the adoption, by a business of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected of it by its stakeholders. The objective of this course is that the students learn and apply all concepts, to perform business ethically.
The case study preparation serves as a basis for the final case solution and defense. Through the study of existing, published case studies, the course explores techniques, models and theory which is basic to the efficient and effective solution of business cases. Case method teaching engages students into realistic business situations. The cases provide the reality of managerial decision making students understand how to analyze business situations. It allows for the anticipation of future events and results in the validation, or redefinition, of a business vision.